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 Expert  732209

Expert in Brand Extension Licensing


Available for your Consulting and Expert Witness Needs

New York (NY)
USA
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Ms. Expert is an acknowledged expert in brand extension and conventional licensing. She is currently President of Powerhouse Branding, an independent consultancy specializing in strategic brand licensing. She is also EVP, Licensing for Seltzer Licensing Group where she consults on both corporate brand and entertainment licensing strategies. She is an expert in analyzing licensing opportunities for brands, developing strategic licensing plans, and leading teams to activate those plans. She is an expert in licensing trends, the licensing process, typical royalty rates, and licensing sales strategies. Ms. Expert was a senior executive at Warner Bros./DC Entertainment (formerly DC Comics) for 24 years. During her tenure, she managed the business development of DC Comics' portfolio of iconic intellectual property, including Batman and Superman, leading teams to grow those brands into the multi-billion dollar franchises they are today. She managed the worldwide licensing and merchandising business, leading the business to drive millions of dollars in licensing revenue from hundreds of consumer products manufacturers worldwide spanning key licensing categories including toys, video games, apparel and publishing. She also managed DC Direct (now called DC Collectibles), a vertically integrated pop culture toy and collectibles business, maintaining #1 market share for 10 years. At Warner Bros./DC, Expert was instrumental in developing new branding initiatives for DC's portfolio of intellectual and managing their activation throughout Warner Bros. and Time Warner divisions. Ms. Expert has a BFA from The University of the Arts. She was a Director on the board of the Licensing Industry Merchandiser's Association (LIMA), 1997-2001 and has been a guest speaker at Licensing Expo, LIMA, NYU, FIT and StoryWorld. Expert was recently Adjunct Professor in Licensing & Merchandising at New York University's School of Professional Studies, Tisch School of Sports Management, Media and Business. She has been President of Powerhouse Branding since February 2011 and the Executive Vice President of Seltzer Licensing Group since November 2012.
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brand extension licensing

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collectibles

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royalty rate

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toy

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conventional licensing

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branding

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business development


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Hartford, Connecticut;  and Philadelphia, Pennsylvania.

Education:
Year   Degree   Subject   Institution   Honors
1977   BFA   Fine Art   University of the Arts   Dean's List

Work History:
Years   Employer   Department   Title   Responsibilities

2011 to

 

(Undisclosed)

 


 

President

 

Expert is President of an independent consultancy specializing in brand extension licensing, creative and business development for both entertainment and corporate brands. She consults with brand owners, manufacturers and licensing agencies on strategic analysis, planning, and execution of brand extension licensing strategies to drive new business development. She is an expert in the licensing industry, its major players and typical processes. Representative clients include Seltzer Licensing Group, AMC Networks, Nautilus Inc., Bubble Wrap Brand, Avalanche Comics Entertainment, Innovative Toys Inc., Red Central LTD., Changes Apparel, Discus Ventures, Noah Packard Design, Bossa Nova Robotics, Mundo Lanugo and 7G Lab.

1987 to 2010

 

Warner Bros.

 

DC Entertainment

 

Senior Vice President, Brand Management

 

Expert was responsible for managing the development and growth of DC Entertainment's portfolio of iconic intellectual property, including Batman and Superman into the multi-billion dollar franchises they are today. She worked with hundreds of companies across industries including toys, collectibles, apparel, video games and theme parks in the licensing of DC's intellectual properties. She also managed DC Direct, a vertically integrated pop culture collectibles business for 10 years, maintaining #1 market share. Before serving as SVP of Brand Management (2004-2010), she served as Vice President of Brand Management, Vice President of Licensing and Merchandising, and Vice President of Licensing.

2013 to 2014

 

New York University

 

Tisch School of Professional Studies

 

Adjunct Professor

 

Expert was an Adjunct Professor for two years teaching Licensing & Merchandising to undergraduate students.

1980 to 1986

 

Macy's New York

 

Annual Events

 

Marketing Manager

 

Expert was responsible for the marketing and promotion of Macy's Thanksgiving Day Parade and Annual Events.


Career Accomplishments:
Associations/Societies

Co-chair, Time Warner Women's Network (2009-2010). Divisional Liaison, Warner Bros. New York (2006-2010). Member, Licensing Industry Merchandisers Association (LIMA) Board of Directors (1997-2001). East Coast VP, LIMA (1995-1997). Member, LIMA Charity Committee (2012-2014). Time Warner Mentor (2007).

Professional Appointments

Adjunct Professor, New York University


Consulting Services:
Selected Consulting Examples:
  • Expert has advised on licensing strategies, processes and typical royalty rates for companies whose licensing programs are growing beyond their initial understanding of how the industry works.
  • She has created numerous strategic licensing plans for both consumer and entertainment brands including analyzing the competitive landscape, identifying consumer and marketplace trends, and recommending licensing opportunities.
  • Expert has consulted on trends in children toys and pop culture collectibles, including the strengths and weaknesses of specific manufacturers.
  • She has consulted on entertainment franchise building best practices.
  • Expert has consulted on best practices for licensing intellectual property from DC Entertainment and Warner Bros.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert was responsible for depositions relating to consumer product trademark infringement cases related to DC Comics intellectual properties. She has appeared in both state and federal court on behalf of DC Comics.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Expert is current on licensing industry trends and can provide insights into all categories. She knows many of the major players, and has a deep understanding of current marketplace trends and customer purchase drivers. Her insights continue to stay relevant through knowledge gained by attending key industry trade shows, meeting with industry leaders, research for client projects, as well as industry insider publications and seminars.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

She has spoken at industry conferences such as Licensing Expo and Story World (the leading Transmedia conference). She has also developed and presented a webinar for the Licensing Industry Merchandisers' Association on licensing best practices.

Supplier and Vendor Location and Selection

Expert has over 25 years of experience working with manufacturers in the licensing industry -- both to license brands out to manufacturers and from the point of view of manufacturers interested in licensing brands in to their line of business. She is well known throughout the licensing industry and continues to be active in the industry through volunteer and professional activities.

Other Skills and Services

As an executive in licensing and merchandising for over 25 years, she is an expert in advising brands contemplating growth through licensing as a business strategy. Her expertise in branding, brand development and management enables her to assist brands with developing a strategic course of action that encompasses a 360 degree point of view from opportunity analysis to recommendations, planning and activation.


 

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