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 Expert  731612

Expert in Cosmetic product development from concept to counter with consumer benefits in mind.

Available for your Consulting and Expert Witness Needs

New York (NY)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Well-rounded Cosmetic Executive with comprehensive insight and a profound passion in new product development. Over 17 years of progressive experience in developing award -winning cosmetic products from head to toe for all channels of distribution including: mass, prestige, salon, and direct-sell. Extraordinary areas of expertise include unique concept generation, innovative technology application, expert product evaluation, insightful competitive reviews, targeted consumer study, broad patent application, superb marketing copy-writing, profitable pricing strategy recommendation and outstanding cross-functional partnership with marketers, chemists, dermatologists, perfumers, package suppliers and contract manufacturers. Language and culture fluency in English, Mandarin, Cantonese, Taiwanese and some Japanese have helped to develop cosmetic products globally for clients including international prestige skin care brand and celebrity make up brands.

BREAKTHROUGH COSMETIC PRODUCTS & AWARDS: -World's first water resistant hair glue- Joico Ice Spiker -World's first facial wash with SPF 15- Freeze 24/7 Ice Shield -CEW Beauty Awards finalists- Avon True Color Eyeshadow -CEW Beauty Awards finalists- Avon Daring Definition Mascara -Distinguished achievement for “Think-Out-of-The Box” Claims, Avon Products -Margin Improvement Award, Avon Products -President's Award for Leadership, Jason Natural Cosmetics -Trend Setter's Award, Barnet Products -Selling Star Award- Estee Lauder/Clinique (retail sales) -Sales Star 2010- Barnet Products

Specialties: -Bridge the gap between Marketing & R&D effectively. -Create product concepts in all cosmetic categories and "make it happen". -Competitive reviews on cosmetic market trends, product positioning, product evaluation and offer impactful recommendations. -New business development and client relationship building -Trained make-up artist by Estee Lauder/Clinique/Elizabeth Arden -Turn Key Cosmetic Product Development/MFG.


contract manufacturing


cosmetic industry


cosmetic product


cosmetic product development


cosmetic product manufacturing


hair conditioner


hair product development


hair product testing


hair-care product


hair-care product formulation




new consumer product development


skin care product


skin care product development



Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Stamford, Connecticut;  and Philadelphia, Pennsylvania.

Year   Degree   Subject   Institution   Honors
2001   MBA   Marketing   Long Island University   Graduated with honor
1993   MA   Natural Product Chemistry   San Jose State University  

Work History:
Years   Employer   Department   Title   Responsibilities

2013 to


Expert's Firm


Product Development


President & CEO


Source novel cosmetic ingredients. Create unique cosmetic prototypes. Generate business relationships. Work with brands in hair, skin, color cosmetics.

2008 to 2013


Expert's Firm


Sales & Marketing


Sr Executive, Sales& BusinessDevelopment


Market and sell innovative skin care & color active and texture ingredients.

2008 to 2008


Expert's Firm


Business Development


Director, Creative Business Development


Product Development/Creative Concepts/Prototype Ideation/MFG.

2006 to 2008


Expert's Firm


Product Development


Director, Product Development


Created skin care line for both prestige and mass market from concept to finish.

1999 to 2006


Expert's Firm


Color & Hair




Research & Development in both hair care and color cosmetic dept.

1997 to 1999


Expert's Firm


Research & Development




Hair Care chemist who created Ice Spiker from concept to finish and have made Joico million dollars for this sku.

1995 to 1997


Expert's Firm


Research & Development


Chemist + Technical Marketing


Development of natural cosmetic products.

Career Accomplishments:

Society of Cosmetic Chemist Cosmetic Executive Women Chinese American Cosmetic Professionals Association Adjunct Professor at Rutegers Business School


Entrepreneurship Certificate- Rutgers Business School Daymond John Success Formula Certificate

Professional Appointments

SCC Secretary/Membership CACPA Memberhsip


Corproate Leadership Award Coporate Achievement Award Corporate Cost Reduction Award Trend Setter Award. CEW Finalists. Allure Breakthrough Beauty Judge 2017, 2018 Yahoo Diversity In Beauty Judge 2018

Publications and Patents Summary

Patents in mascara color intensity and cleansing conditioner and others pending. Book- How To Start Your Own Cosmetic Line

Consulting Services:
Selected Consulting Examples:
  • Consulted for a prestige skin care company in Taiwan from concept to counter for their Timeless skin care range.
  • Consulted for a prestige celebrity make-up artist company for color product development.
  • Consulted for an ethnic beauty company for hair care, skin and color ranges.
  • Consulted for a contract manufacturer in NJ for research innovation and business development
  • Consulted for a pigment and cosmetic active ingredients company for technical and business development.
  • Consulted for a few brands to bring their prducts from Asia to USA and vice versa.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2009 to 2010   Taiwan   Developed skin care line for Forte which is sold in Taiwan, Republic of China.

Language Skills:
Foreign Language   Description
Mandrain   Fluent
Cantonese   Fluent
Taiwanese   Fluent
Japanese   Elementary

Market Research:
HBA Product Devevelopment Speaker New Beauty Expert Tea Time Chat Beauty Press Expert Panel In-Cosmetics North America Speaker- Innovation In Beauty

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Other Skills and Services

Patent holder in color and hair care.


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