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 Expert  731467

Expert in Semiconductor Market in Greater China, IC Testing Solutions and Market

Available for your Consulting and Expert Witness Needs

Education Work History Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has been working in the semiconductor field more than 20 years, 18+ years working for IC testing related businesses as a sales professional. He has been involved in wafer testing (related Probe card, prober), through package testing and then to final testing (related to handler, load board, socket and docking kits, etc..) and was selling ATE for logic and memory devices covering the greater China region.

Expert knows the semiconductor market and major players of the world, from his experience as a sales person, RSM (Regional Sales Manager), and VP of global business. He has a wealth of experinece selling and promoting products to customers. He led the team of more than 100 sales people. He had contracts valued at more than US$100M. He successfully developed the ATE business in the Greater China region, and also successfully helped customers integrate testing cells.

Expert graduated in Electrical Engineering at university in Taiwan and also has an MBA degree from US university. In his past experience, Expert has trained sales forces successfully and led sales teams to reach company goals. He has a good understand of foundry, OSAT and fabless manufacturing in the Greater China region and has developed contacts within each semiconductor companies in the region.


semiconductor device testing


integrated circuit testing

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution  
2004   MBA   MBA   Ottawa University, USA  
1984   BS   Electronic Engineering   National Taipei technology university  

Work History:
Years   Employer   Department   Title   Responsibilities

2012 to 2013








Selling, promoting the Tester for fiber optic in Greater China

2009 to 2012







Expert was runing Global business and marketing, led the sales team, manage the exclusive reps worldwide, led RD team, FAE, and Customer Service team

1996 to 2008


Teradyne Taiwan (Greater China)



FOM (Field Operation Manager), VP of Teradyne corporate


Expert was responsible for 1/3 of Taiwan territory and 95% of China business as a RSM

1993 to 1996


Fisher - Rosemount of Emerson



Sales / Marketing Manager Taiwan


Expert was the sales / marketing manager for selling / promoting products in Taiwan

1989 to 1993


Texas Instrument of Taiwan



Sales manager


Expert was an FAE for support DCS system implementation / installation in Taiwan

1986 to 1989


NanYa Plastic corporation


Instrument design




Expert was the Intrument design engineer for implmenting the control system into to plants of Nanya corporation.

Consulting Services:
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2005 to 2008   China   Estalbish the support team and sales team to improve Teradyne business in China
2009 to 2012   China   Establish the organization in China, for Winway, and bring up the business 8+ times as well as to be profitable from a serious loss. Being the #1 market share in China
2009 to 2011   US   To deploy the system for the subsidiary of Winway in US, implement the system, bring up the sales.
2010 to 2012   South East Asia   To rebuild the sales channel and improve the sales revenue more than 10 times, the rep located in Singapore

Language Skills:
Foreign Language   Description
English   For business purpose
Japanese   very limited

Market Research:
He has good channel and experience in Semiconductor industry, include OSAT, Fabless and Foundry

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

conduct sales training for How to deal, PDCA, QIT (Quality Improvement Team prodcess) He has developed the sales strategy training (modified from CSS traning) Developed mulitple testing cost (COT) modeling training.

Supplier and Vendor Location and Selection

He has experienced to sourcing the burn-in socket supplier in greater China region and the mechanical workshop in the region

Other Skills and Services

He has experienced to set up and manage the subsidiary, the sales team management, and to manage a company.


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